Battle of the non profit eCRM vendors

The last two days have been very interesting for the non-profit eCRM space. On Friday, Kintera announced the release of their open platform. Today, Convio announced the release of their open platform. Now let's look at what was "released":

Kintera:
- Sphere and Constituent Management SOAP API's

Convio:
- Constituent Management API's
- Database Connectors
- Extensions

For me, one of the hidden gems of the Convio announcement is the integration with Facebook. (In my previous blog post, I thought Kintera would be the first to the market but I guess Convio beat them to it.) Also somewhat hidden in the release of Convio's open initiative, is the database connector to Salesforce.com. That is really interesting (see my blog post a few weeks back...I guess they were working on it).

In the end, I think that competition between the leading eCRM vendors will only help non-profits achieve success with whichever platform they choose. Both Convio and Kintera have strengths and both have weaknesses. Can they work on their weaknesses while increasing their strengths. I think the key to success is to really study the market (using both SWOT and STEEP methods) and learn from the customers and then executing perfectly to their, the customers vision.

I think the key to winning this duel is to learn from Sun Tzu in the Art of War: Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted. [6:1]

Non-profit 2.0 :: A reality

I have been thinking a lot about how to make the whole Web 2.0 (or is it 3.0 now) a reality for Non-profits (I call it non-profit 2.0). My technology recommendations for non profits with less than 20ish million in revenue is:

Google Apps for Non-profit enterprise email/contacts/calendars
NING for Social networking (with Joomia or Drupal CMS installed on their platform)
SalesForce CRM for a CRM (and has a very open platform for integrations. I think Kintera is a very close second if their connect platform rivals SalesForce.)

Now the question is how can we take donations online with this setup? Well, Salesforce has integrations with 3rd party (via AppExchange) credit card processors that can take money online. And, I also recommend that Google Checkout be used as a donation engine due to easy of integration and the low over head of processing/credit card fees (2%...and 0% until Jan 1, 2008).

So adding everything up, the total costs for small non profits is less than a few hundred a month. (For example,www.myafh.org is using this stack. As Athletes for Hope is using my recommended technology stack. I will report back on their success.)