Convio + Salesforce

During my due-diligence process for a client, I realized that one Convio's strengths is their newly created elegant content management system (CMS) and that SalesForce.com has a complete lack of an integrated CMS. (Salesforce Foundation even gave a $25k grant to Plone to integrate Plone with Salesforce.) Salesforce.com has been gaining market share in the non-profit space due to the flexibility, extensibility, and pricing (free for the first 10 users) of the Salesforce environment. Self admittedly, one of Convio's week points is their lack of a complete back-end-database-of-record system, which is a strength of Salesforce.com.

Now if Convio decided to leverage the strengths and momentum of Salesforce.com, Convio could use the coat-tails of Salesforce.com to gain even more market share and provide a complete and scalable hosted/SaaS solution for non-profits that is both elegant and scalable. I also think that a formal partnership at this level would help increase Convio's expected IPO stock price.