Convio Aikido Program (aka Convio CRM)

As a member of the Aikido Charter Program, I wanted explore the power/benefits of the Convio CRM (aka Convi Aikido Program) before I discussed it on my blog.

First what is Aikido, one might ask? Well, it is Convio's custom non-profit template built on top of the Force.com (aka Salesforce.com's platform-as-a-service environment). They took the many years of non-profit eCRM knowledge and built a modern, scalable, cost-effective tool for non-profits.

Why is this a good thing? Many reasons: 1) It allows Convio to stay focused on the CRM needs of non-profits and not have to deal with the noise of the large scale infrastructure management (The Force.com platform does that for them.) and it allows the non-profits to stay focused on delivering programmatic value instead of managing a local CRM infrastructure. 2) Because they are not having to deal with the infrastructure management, it allows the smaller non-profits (which are most non-profits) to leverage the full benefit of a CRM without the costs. 3) The force.com platform allows for the rapid (and easy) customization of reports and account settings. 4) The force.com platform has a plethora of 3rd party apps (AppExchange) ranging from marketing (email, offline,events...), Google tools (apps and adwords), eCommerce integration, financial accounting packages, and several non-profit specific tools.

If you have been reading my blog for a while, I suggested a long time ago that Convio partner with Salesforce. Convio's strength is the eCRM front end content management system (CMS) and Force.com's strength is the backend technology. The Aikido CRM program marries the strengths of both Convio and Salesforce.com and creates services that are ideally suited for the non-profit space.

(I wonder if Salesforce should acquire Convio and leverage Convio's CMS across the business world? )

The good news is that there are progressive thinking non-profits out there that understand the power Aikido brings: Susan G. Komen for the Cure is one of them.

Non-profit 2.0 :: A reality

I have been thinking a lot about how to make the whole Web 2.0 (or is it 3.0 now) a reality for Non-profits (I call it non-profit 2.0). My technology recommendations for non profits with less than 20ish million in revenue is:

Google Apps for Non-profit enterprise email/contacts/calendars
NING for Social networking (with Joomia or Drupal CMS installed on their platform)
SalesForce CRM for a CRM (and has a very open platform for integrations. I think Kintera is a very close second if their connect platform rivals SalesForce.)

Now the question is how can we take donations online with this setup? Well, Salesforce has integrations with 3rd party (via AppExchange) credit card processors that can take money online. And, I also recommend that Google Checkout be used as a donation engine due to easy of integration and the low over head of processing/credit card fees (2%...and 0% until Jan 1, 2008).

So adding everything up, the total costs for small non profits is less than a few hundred a month. (For example,www.myafh.org is using this stack. As Athletes for Hope is using my recommended technology stack. I will report back on their success.)