Sunday, July 29, 2007

Business strategy as a fighter pilot

The F-16 fighter jet is, as supersonic military aircraft go, a modest machine. It measures just 49 feet long and 31 feet wide from wingtip to missile-capped wingtip, and it weighs about half as much as its U.S. Air Force predecessor, the F-15. With a top speed of 1,350 MPH, it lags the F-15 and other big planes. It can't fly as high or as far. But in battle, the F-16 defies physics. Its design allows extreme maneuvers, even at low speeds. It dumps and regains energy in an instant, and despite its light weight, it can withstand nine times the force of gravity -- which enables some serious twisting and rolling. Pilots jag and flip with subtle nudges to a sensitive electronic flight-control system. The plane is unthinkably agile.

Now think of your company: Is it an F-16 or an Aeroflot turboprop?

(credit to FastCompany)

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